In the post-Covid-19 world, laundry products have become essential. In fact, this is a growing market, with expected volume and value increases in the coming years.
What do consumers expect from laundry products? What drives their purchasing decisions?
High efficacy for superior consumer safety
Innovation: formats & ingredients. Ingredients and concepts from other markets, such as food or personal care are jumping to laundry.
Eco-friendly & sustainable solutions. Ingredient transparency is gaining importance. Packaging composition (plastic) is of high concern.
Fragrance is key at the point-of-sale, a highly important purchasing decision factor.
Let’s work together to create laundry solutions that meet consumers’ needs!